Want to take the leap from traditional methods of marketing or advertising to the global world of online marketing through a website? If yes, then this article is solely for you. Let's begin with understanding the importance of having a website and how it can do wonders for your business.
The advent of Globalization has revolutionized the way people around the world used to search and shop a few decades back. About 3.5 billion searches are made every day at Google only.
You want to have a share of this immense traffic, then let me ask first, "Do you have a website related to your business?". I assume your answer is NO because this is what brought you here.
So What is a website? It is your place on the internet like a home where you put in all sorts of information about the business you run that you want the audience to know and make them know what services or products you have got for them with an intent to sell.
Owning a site leads to saving a considerable budget and time and eradicates the need for introducing yourself to the client every time.
Whether you are a small local grocery shopkeeper or a vast business owner, a website has the power to uplift it from every aspect significantly.
Several people have a misconception that a site is only meant for businesses that sell products, services, deal with transactions, and so on.
It is valid to some extent, but not entirely. Though the trend of ecommerce websites has increased, still, there are plenty of sites on the internet whose sole purpose is to give the information customers need and develop long-lasting relationships.
The majority of business persons believe I don't need a site as I am already getting a surge of customers daily. If this is so, then there are a plethora of simple reasons and advantages to make you believe that your business instantly needs one.
Around 81% of shoppers online research before making any buying decisions, and the numbers are increasing rapidly. By the year 2016, nearly 46% of the businesses had no website, and within the year, the figure slipped down to 29%.
So think for a while, Why are consumers relying on the internet more? How does their decision-making process work? How not having a site impacts your customers when they are unable to find you online? And so on. Every single question listed here or in your mind has many answers.
Nowadays, you can have a website for literally anything - for campaigns to golden retriever fan pages. But the shift to moving online has been quite slow in the case of offline businesses.
The trend of having websites has been around for over 25 years. But still, people are lagging because they are oblivious to the advantages it brings.
80% of the people who use the internet often have at least made a single purchase in their lifetime. A sole solid reason why people prefer to shop online is that it saves time, no need to step out of home and have information available in a few clicks.
Stop brooding and picture how having a website can benefit you in the long run? I will answer this shortly.
Before that, the chances are at some point in time; people may have searched for your business online and found nothing, imagine what they might have felt? And who is enjoying your share of traffic?. No clue right.